Stronger together

"Stronger together" is easy to say and harder to fund. We sponsor selectively — projects that fit the brand and, above all, the young athletes who are our priority. Being associated with that kind of effort gives us a connection we value more than the logo exposure that comes with it, and it is one of the few places where a company gets to back something purely because it is worth backing.

What we tend to support

We weigh each request on its own merits rather than against a rigid checklist, but the proposals that land usually share a few traits: a clear audience, a genuine link to what we do, and an honest picture of the visibility on offer. A grassroots team with a committed following often makes a stronger case than a larger platform with a vague one — reach that is real and engaged beats reach that only looks big on paper. Our priority sits with young people in sport, where a modest amount of support tends to go a long way.

Putting a proposal together

Open with the short version of why us — what about your project makes our brand a natural fit. Tell us who your audience is and what you have achieved so far. Then get specific about the goal: how many people will see our name and logo, on what, and over how many weeks. Concrete examples from past sponsorships or competitions carry far more weight than adjectives; if you have results from previous partners, show them. The clearer the picture you paint, the easier it is for us to say yes.

How to apply

Sponsorship requests are handled through our application process, and complete information is what lets us evaluate them fairly — partial submissions are genuinely hard to act on, and they tend to stall. Send your proposal through our contact channel and our team will review it. We receive more of these than we can support, so we cannot promise a yes; what we can promise is that a clear, specific, complete proposal gets a proper read.